Sunday, February 3, 2013

Welcome to Burger King!

                                   Mmm Yummy Horse burgers

 

Marketing Ethics –– Horse Meat Used in

 
 

Beefburgers.

 

It was found that horse meat could have been used when making beefburgers in UK. Food Standards Agency (FSA) was blamed for failing to give routine testing on horse meat (because FSA believes horse meat products do not pose a risk to public health).

The big food giant, Silvercrest Foods (a branch of ABP), was found to supply horse meat to big supermarkets such as Tesco and Aldi, and restaurants such as Asda and Burger King. Tesco made an announcement today to apologize for the ‘‘unacceptable’’ horse meat and immediately removed all horse meat products off the stacks today (worth approximately 4.8 billion US Dollars).



 

 

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